What should you follow, when your brand is trying to carve a long lasting relation with influencers and bloggers. The solution in one word is, ‘gradually’. Have the most relevant flock of influencer for your influencer marketing, and build a relationship that lasts.
You can follow some of the below steps:
Listen to them
Take an actual interest in their content and the streams they are in. What opinions so they have and the advice they give to the followers. Especially, where are they active.
Start engaging in the comment section of their blog posts. Most likely, they will read the comments carefully, so it is the best to keep it genuine and engaging..
Connect to them.
So after all these efforts, they start recognizing you, so it’s a good time to connect on Facebook or a professional network like Linkedin.
Have a collaboration.
Instead of just asking to collaborate with your brand, have a content ready which matches with their insights. You can politely reach them and ask to add a contributor. Offer a comfortable word length of 50-80 words and give them a timeframe.
When you share the piece on the internet, have their profile mentioned in it. Complete it with compelling image, hashtags, questions, and characters.
What are the chances of continuing this trend, where bloggers and brands both are benefitting? Influencer marketing is not as convenient as clicking the ‘boost’ button, but the results it generates are lasting.
In the future, we will definitely see more of this trend as:
Influencers are getting more popular than ever.
People with a good visibility, strive to become even more visible. This creates a higher wall for initiators, which makes a connection with influencer even essential.
With increasing demand, influencer marketing is becoming an approachable aspect. In a nutshell, it is comparatively easier to collaborate these days.
Technology is making it even easier to collaborate with influencers.
Save the Robots is a well-acclaimed platform, working for influencer marketing in Adelaide. Follow our blog to know more about this.