marketing

How to position your brand with the right marketing (Branding)

Digital marketers have realized time and again that Millenials are shrewd consumers. They evaluate the value and authenticity of your brand before committing to make a purchase. In today’s age of “choice overload”, grabbing the attention of your target customers is crucial. For that, your brand has to represent your company’s values that resonate with …

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Popular conducts that were started as crazy marketing ploys

Customs and traditions are varied in many different parts of the world. And it is often said that every new generation creates a new variant of customs. We rarely question where most conducts came from, and simply follow along. But let’s look at some popular ones that were started as brilliant marketing ploys that the …

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