brand awareness

Building a confident brand on social media

According to Marty Neumeier, A brand is a person’s gut feeling about a product, service or organisation. And using social media to build a gut feeling about your brand in today’s day and age is an absolutely nifty idea. Social media, as a platform is highly interactive. Organisations can connect with their audience, gain insights …

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Blog Image: Turn Employees into Brand Champions

How to turn your employees into Brand Champions

Consider this – people are ready to pay something around $4 for a coffee from Starbucks when they can get a coffee for $1 from the cafe two stores down the road! How is it that Starbucks charges such a premium price and still have millions of customers? Just one word – branding. Starbucks is …

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