agile team

How to create a personalized digital marketing strategy

How to create a personalized digital marketing strategy

A few years ago, personalization meant the local greengrocer knew your name or even better kept the best veggies aside for you. In today’s ‘always switched-on’ digital age, personalization gets a bit more complicated.  We are all part of the “Me Culture” and everything that is digital around us aims to give us a personalized …

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