Why do you write blogs? To connect with your readers, promote your website and get your brand to the masses. So, blogging is a way of enabling people to find you. You may be a pro at writing blogs but still may not generate enough traffic if the blogs are not optimized for search engines. To stand out you need to follow some advanced SEO techniques. So, how can you know what matters and what doesn’t? Which practices are relevant and which of them are obsolete? Read on to find out:
1) Create the structure of the blog post:
The key to success as a blogger is a strategic plan. Creating a structure of your blog before you actually begin writing will help you to produce quality content. Following is a basic structure that you can follow for all blogs:
a) Catchy headline – The first thing that people read in your blog is the headline. Let it pique the reader’s interest coercing him to read further.
b) Attractive image – No blog is complete without an image, and that too an attractive one. It helps to give your blog a break from the mass of text and creates a pleasing visual effect.
c) Introduction – This is where you tell your readers why they need to read your blog. A short but punchy intro would do the job for you.
d) The Main body – Convey the main points of the topic. Use bullet points if you want to make a list or use paragraphs with headings. Try to make life easier for the reader!
e) Conclusion – A few lines to wrap up your post would work well to inform your reader that you are ending the post. Else they would be left hanging and wondering what that was all about.
f) Invitation for feedback – When you end the post, always remember to add a line to engage readers which can help you to build a community.
2) On- page SEO:
Focusing on on-page SEO will help to drive organic customers to your site. This will, in turn, improve your revenue. So what is on-page SEO? It is the practice of optimizing the contents of your web-page to rank higher in search results. It refers to the optimization of both content and HTML source code. It is all about improving the user experience. Focusing on keywords is of vital importance even while maintaining a friendly tone in your post. Using the keywords correctly will directly affect your ROI. But of course, you can’t overdo it as you could then be penalized by search engines.
Keyword Research: Performing keyword research will inform you what your audience is searching for. The Google Adwords Keyword Planner will help you to see the search volume for a particular keyword. It also offers you variations for the same keyword which can be included in your page for further optimization.
3) Quality over quantity:
People generally think that longer the post, better the ranking by search engines. But that is far from the truth. Yes, quantity does matter but you should not forget that quality always wins. If people find value in your article they will definitely share and link it. An informative post with 500 words will do better than a shoddy post with 1000 words. One way to do this is to keep improving your writing style and ensuring that your post is data-driven.
4) Link Building:
Link building is the backbone of SEO. You are already aware that creating good content is a task in itself. Earning links to their post page is another challenge faced by content writers/bloggers. External links and useful content can propel your search ranking to new heights. So how can you get others to add a link to your blog? Just ask them, simple. But it’s easier said than done. You can contact the author of the blog and suggest exchanging links. If he agrees, Voila!! Or else, just keep looking. Another way of building links is through broken links. Broken links are of no use. Excessive broken links can adversely affect the site’s search engine rank. So it’s wise to fix or replace them as soon as possible. You can leverage this as an opportunity. After finding broken links, if you have written a blog post similar o the one the author had linked, you can contact the author and ask him to link to your post instead of the broken link.
5) Look out for SEO updates:
Google and other search engines aim to improve the user’s experience. So they keep updating their algorithms every now and then. This means that today you may have a high ranking on search engines, but after their update comes into force, your ranking may drop down. To avoid this keep an eye on the SEO updates and change your strategies accordingly.
Thus you can see, just writing good content is not enough. You have to promote your content to land on the top of the search results page. Creating good content regularly is tough, no doubt about that. While you are already slogging, just a few SEO tweaks will help people find you.
What do think? Have you optimized your blogs? What practices did you adopt? Let us know.