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Trust: A Valuable and Rare commodity in Business

“Trust is the lubrication that makes it possible for organizations to work” – Warren Bennis You may be in the e-commerce business or you may be selling software. Whatever industry you are in, there are some unmeasurable traits in business that are unequalled. These unmeasurable traits are the ones that bring heart and soul to …

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How to optimize your Website for Conversions

A website is a critical part of all businesses. Before deciding to make an actual purchase, customers often visit the website to check out what the company has to offer. So your website has to create a good impression of your brand within a few milliseconds. A good website should be easy-to-use and effectively drive …

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Engaging Generation Z: Marketing to a New Brand of Consumer

Do you have a 16-year-old kid who’s glued to his/her smartphone so much that it irritates you to no end? Well, you know that it’s of no use chewing his brain, trying to get him/her ‘do better stuff’ as you call it. According to Forbes, Gen Z (children born after 1995) is even more addicted …

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How to develop a Content Marketing Strategy

Every brand is aware of the importance of content in their marketing strategy. Producing consistent and engaging content is the key to website traffic. However, just writing a few blog posts and sharing links on social media will not help to bring in leads or promote website traffic. This is where a proper content marketing …

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Knowing your Customer – The Best Marketing Strategy

Often, it so happens that your team is preoccupied with developing products/services and establishing a web presence that you tend to lose sight of the main asset of your company i.e your customer. Your marketing strategies and campaigns would be wasted if your audience does not connect with them. You need to dig deeper and …

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Quora Advertising – One of the best methods of Digital Marketing

Every day your target audience is looking for answers to commonly asked questions. What better place to look for answers than Quora – the popular social Q&A website? Quora is a platform where questions are asked, answered, edited and organized. It is an ideal site to reach customers as they research a product or service …

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