Utilize the power of data in business
“In God we trust, all others must bring data” – Edward Demming Today, data is an important part of our lives. We send and receive data through messages, videos, email and many other forms of communication. It …
Trust: A Valuable and Rare commodity in Business
“Trust is the lubrication that makes it possible for organizations to work” – Warren Bennis You may be in the e-commerce business or you may be selling software. Whatever industry you are in, there are some unmeasurable traits in business that are unequalled. These unmeasurable traits are the ones that bring heart and soul to …
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How to optimize your Website for Conversions
A website is a critical part of all businesses. Before deciding to make an actual purchase, customers often visit the website to check out what the company has to offer. So your website has to create a good impression of your brand within a few milliseconds. A good website should be easy-to-use and effectively drive …
Engaging Generation Z: Marketing to a New Brand of Consumer
Do you have a 16-year-old kid who’s glued to his/her smartphone so much that it irritates you to no end? Well, you know that it’s of no use chewing his brain, trying to get him/her ‘do better stuff’ as you call it. According to Forbes, Gen Z (children born after 1995) is even more addicted …
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How to develop a Content Marketing Strategy
Every brand is aware of the importance of content in their marketing strategy. Producing consistent and engaging content is the key to website traffic. However, just writing a few blog posts and sharing links on social media will not help to bring in leads or promote website traffic. This is where a proper content marketing …
Knowing your Customer – The Best Marketing Strategy
Often, it so happens that your team is preoccupied with developing products/services and establishing a web presence that you tend to lose sight of the main asset of your company i.e your customer. Your marketing strategies and campaigns would be wasted if your audience does not connect with them. You need to dig deeper and …
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Chatbots: The Future of Digital Marketing
So are you like me wondering what’s all this ongoing chatter about chatbots? Let’s delve into this mystery together to find out, shall we? Because let’s face it, there’s always something new to learn in the digital realm. When you visit a website you may have noticed a window pop up offering to help you …
Some Musings for Australia Day 2019
So, fellow Aussies, it’s time for celebrations. Australia day is around the corner yet again. Didn’t we just wrap up the new year celebrations? Well, its true; time does fly. Now, most of us are aware of the history behind the celebration of this day. 26th January 1788 marks the arrival of the first fleet …
Quora Advertising – One of the best methods of Digital Marketing
Every day your target audience is looking for answers to commonly asked questions. What better place to look for answers than Quora – the popular social Q&A website? Quora is a platform where questions are asked, answered, edited and organized. It is an ideal site to reach customers as they research a product or service …
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Hashtags: Use and Abuse
Hashtags are such a prominent part of the culture today that you cannot browse through your social media accounts without coming across a few of the much-abused pound sign. Almost everyone knows what they are. The hashtag became so popular that it was added to the Oxford dictionary in 2010. Yet, even though most people …
