Tips

How do online marketplaces work

An online marketplace connects a buyer and seller through a distributor’s website or application. Online marketplaces act as digital middlemen, bringing together buyers and sellers to efficiently conduct transactions. Buyers get a choice in what they would like to buy and sellers get a variety of customers to sell to. eBay and Amazon are popular …

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How to position your brand with the right marketing (Branding)

Digital marketers have realized time and again that Millenials are shrewd consumers. They evaluate the value and authenticity of your brand before committing to make a purchase. In today’s age of “choice overload”, grabbing the attention of your target customers is crucial. For that, your brand has to represent your company’s values that resonate with …

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How to improve your direct marketing campaign

Have you been thinking of revamping your marketing strategy? Do you want to adopt a strategy that can take your solutions to those who need them the most without breaking the bank? Enter – Direct Marketing. Direct Marketing is a time tested method that can increase your revenue and generate more customers. As they say, …

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Growing your Fashion E-commerce business

In today’s day and age with digital innovation, rising globalization and consumer spending habits have catapulted the fashion industry into the midst of seismic shifts.  In the past few years, the online fashion retail industry has received a lot of investment because investors see good returns at the end of the day. If you have an …

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Google EAT Guidelines

Google’s E-A-T guidelines: How to develop healthy E-A-Ting habits

For the past few months, the market is abuzz with the acronym: E-A-T. This term has been around for quite some time now. But, ever since Google released a major algorithm update on 1st August 2018, E-A-T has gained much more significance. Following this major algorithm update, several websites related to health and wellness had …

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Tips for Success in Mobile Marketing

Today, the world has become a global village. A vast majority of consumers constantly use their mobile phones for logging into their social media sites, shopping, making payments etc. The PayPal m-commerce trends index shows that the younger shoppers – the Gen Y and Gen Z prefer to shop online using their mobiles rather than …

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Blog Post Image:How Google Search Works

How Google Search Works – Why Nobody Should Miss This Opportunity

Think about the last time you searched for something. There’s a good chance that you turned to Google as billions of other people around the world do. In fact, it’s estimated that Google now processes over three billion searches every day and that figure only continues to grow.   Whether you’re looking for product reviews …

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Blog Post Image: Trust

Trust: A Valuable and Rare commodity in Business

“Trust is the lubrication that makes it possible for organizations to work” – Warren Bennis You may be in the e-commerce business or you may be selling software. Whatever industry you are in, there are some unmeasurable traits in business that are unequalled. These unmeasurable traits are the ones that bring heart and soul to …

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How to optimize your Website for Conversions

A website is a critical part of all businesses. Before deciding to make an actual purchase, customers often visit the website to check out what the company has to offer. So your website has to create a good impression of your brand within a few milliseconds. A good website should be easy-to-use and effectively drive …

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