Marketing

Blog Image: Turn Employees into Brand Champions

How to turn your employees into Brand Champions

Consider this – people are ready to pay something around $4 for a coffee from Starbucks when they can get a coffee for $1 from the cafe two stores down the road! How is it that Starbucks charges such a premium price and still have millions of customers? Just one word – branding. Starbucks is …

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How to protect your Business from Digital Threats

The internet offers businesses loads of opportunities to reach a broader customer base, connect with international suppliers and even save costs. However, the online world also makes you vulnerable to scams and security risks. These days, it seems that we’re hearing a lot about data theft, malware and ransomware. Every other day you hear about …

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Engaging Generation Z: Marketing to a New Brand of Consumer

Do you have a 16-year-old kid who’s glued to his/her smartphone so much that it irritates you to no end? Well, you know that it’s of no use chewing his brain, trying to get him/her ‘do better stuff’ as you call it. According to Forbes, Gen Z (children born after 1995) is even more addicted …

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How to develop a Content Marketing Strategy

Every brand is aware of the importance of content in their marketing strategy. Producing consistent and engaging content is the key to website traffic. However, just writing a few blog posts and sharing links on social media will not help to bring in leads or promote website traffic. This is where a proper content marketing …

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