Marketing

How to position your brand with the right marketing (Branding)

Digital marketers have realized time and again that Millenials are shrewd consumers. They evaluate the value and authenticity of your brand before committing to make a purchase. In today’s age of “choice overload”, grabbing the attention of your target customers is crucial. For that, your brand has to represent your company’s values that resonate with …

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How to improve your direct marketing campaign

Have you been thinking of revamping your marketing strategy? Do you want to adopt a strategy that can take your solutions to those who need them the most without breaking the bank? Enter – Direct Marketing. Direct Marketing is a time tested method that can increase your revenue and generate more customers. As they say, …

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Building a confident brand on social media

According to Marty Neumeier, A brand is a person’s gut feeling about a product, service or organisation. And using social media to build a gut feeling about your brand in today’s day and age is an absolutely nifty idea. Social media, as a platform is highly interactive. Organisations can connect with their audience, gain insights …

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How to create a personalized digital marketing strategy

How to create a personalized digital marketing strategy

A few years ago, personalization meant the local greengrocer knew your name or even better kept the best veggies aside for you. In today’s ‘always switched-on’ digital age, personalization gets a bit more complicated.  We are all part of the “Me Culture” and everything that is digital around us aims to give us a personalized …

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Innovative Marketing Ideas to Grow Your Business

Innovative Marketing Ideas To Grow Your Business

Marketing ultimately comes down to visibility. It doesn’t matter how compelling your products are. If customers don’t know about your business, it may as well not exist. Traditional methods of advertising like media placements in the local paper and radio can certainly work. But relying solely on these channels means missing out on other valuable …

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Tips for Success in Mobile Marketing

Today, the world has become a global village. A vast majority of consumers constantly use their mobile phones for logging into their social media sites, shopping, making payments etc. The PayPal m-commerce trends index shows that the younger shoppers – the Gen Y and Gen Z prefer to shop online using their mobiles rather than …

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Popular conducts that were started as crazy marketing ploys

Customs and traditions are varied in many different parts of the world. And it is often said that every new generation creates a new variant of customs. We rarely question where most conducts came from, and simply follow along. But let’s look at some popular ones that were started as brilliant marketing ploys that the …

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Blog Post Image:How Google Search Works

How Google Search Works – Why Nobody Should Miss This Opportunity

Think about the last time you searched for something. There’s a good chance that you turned to Google as billions of other people around the world do. In fact, it’s estimated that Google now processes over three billion searches every day and that figure only continues to grow.   Whether you’re looking for product reviews …

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Blog Image: Turn Employees into Brand Champions

How to turn your employees into Brand Champions

Consider this – people are ready to pay something around $4 for a coffee from Starbucks when they can get a coffee for $1 from the cafe two stores down the road! How is it that Starbucks charges such a premium price and still have millions of customers? Just one word – branding. Starbucks is …

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