Digital Marketing

Blog Post Image:How to Transform your Business

How to transform your business

According to Charles Darwin, if an organism does not adapt to the changing environment, it is likely to get extinct. The same theory applies to businesses today. They too should evolve. Today’s business scenario can be compared to a football match with constantly moving goalposts. You cannot predict in which direction you’ll have to kick …

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How to protect your Business from Digital Threats

The internet offers businesses loads of opportunities to reach a broader customer base, connect with international suppliers and even save costs. However, the online world also makes you vulnerable to scams and security risks. These days, it seems that we’re hearing a lot about data theft, malware and ransomware. Every other day you hear about …

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How to optimize your Website for Conversions

A website is a critical part of all businesses. Before deciding to make an actual purchase, customers often visit the website to check out what the company has to offer. So your website has to create a good impression of your brand within a few milliseconds. A good website should be easy-to-use and effectively drive …

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Engaging Generation Z: Marketing to a New Brand of Consumer

Do you have a 16-year-old kid who’s glued to his/her smartphone so much that it irritates you to no end? Well, you know that it’s of no use chewing his brain, trying to get him/her ‘do better stuff’ as you call it. According to Forbes, Gen Z (children born after 1995) is even more addicted …

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How to develop a Content Marketing Strategy

Every brand is aware of the importance of content in their marketing strategy. Producing consistent and engaging content is the key to website traffic. However, just writing a few blog posts and sharing links on social media will not help to bring in leads or promote website traffic. This is where a proper content marketing …

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Knowing your Customer – The Best Marketing Strategy

Often, it so happens that your team is preoccupied with developing products/services and establishing a web presence that you tend to lose sight of the main asset of your company i.e your customer. Your marketing strategies and campaigns would be wasted if your audience does not connect with them. You need to dig deeper and …

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Brand Building in the Digital World

Today technology is moving ahead by leaps and bounds. The thing that is an innovation today, may be commonplace tomorrow. A normal internet user gets bombarded with tons of information and various names every day. So, it’s easier to forget the one thing that matters – the brand. So focusing on brand building rather than …

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