Digital Marketing

How do online marketplaces work

An online marketplace connects a buyer and seller through a distributor’s website or application. Online marketplaces act as digital middlemen, bringing together buyers and sellers to efficiently conduct transactions. Buyers get a choice in what they would like to buy and sellers get a variety of customers to sell to. eBay and Amazon are popular …

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How to position your brand with the right marketing (Branding)

Digital marketers have realized time and again that Millenials are shrewd consumers. They evaluate the value and authenticity of your brand before committing to make a purchase. In today’s age of “choice overload”, grabbing the attention of your target customers is crucial. For that, your brand has to represent your company’s values that resonate with …

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How to improve your direct marketing campaign

Have you been thinking of revamping your marketing strategy? Do you want to adopt a strategy that can take your solutions to those who need them the most without breaking the bank? Enter – Direct Marketing. Direct Marketing is a time tested method that can increase your revenue and generate more customers. As they say, …

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Building a confident brand on social media

According to Marty Neumeier, A brand is a person’s gut feeling about a product, service or organisation. And using social media to build a gut feeling about your brand in today’s day and age is an absolutely nifty idea. Social media, as a platform is highly interactive. Organisations can connect with their audience, gain insights …

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Growing your Fashion E-commerce business

In today’s day and age with digital innovation, rising globalization and consumer spending habits have catapulted the fashion industry into the midst of seismic shifts.  In the past few years, the online fashion retail industry has received a lot of investment because investors see good returns at the end of the day. If you have an …

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How to create a personalized digital marketing strategy

How to create a personalized digital marketing strategy

A few years ago, personalization meant the local greengrocer knew your name or even better kept the best veggies aside for you. In today’s ‘always switched-on’ digital age, personalization gets a bit more complicated.  We are all part of the “Me Culture” and everything that is digital around us aims to give us a personalized …

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Innovative Marketing Ideas to Grow Your Business

Innovative Marketing Ideas To Grow Your Business

Marketing ultimately comes down to visibility. It doesn’t matter how compelling your products are. If customers don’t know about your business, it may as well not exist. Traditional methods of advertising like media placements in the local paper and radio can certainly work. But relying solely on these channels means missing out on other valuable …

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Tips for Success in Mobile Marketing

Today, the world has become a global village. A vast majority of consumers constantly use their mobile phones for logging into their social media sites, shopping, making payments etc. The PayPal m-commerce trends index shows that the younger shoppers – the Gen Y and Gen Z prefer to shop online using their mobiles rather than …

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Popular conducts that were started as crazy marketing ploys

Customs and traditions are varied in many different parts of the world. And it is often said that every new generation creates a new variant of customs. We rarely question where most conducts came from, and simply follow along. But let’s look at some popular ones that were started as brilliant marketing ploys that the …

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