business development

How do online marketplaces work

An online marketplace connects a buyer and seller through a distributor’s website or application. Online marketplaces act as digital middlemen, bringing together buyers and sellers to efficiently conduct transactions. Buyers get a choice in what they would like to buy and sellers get a variety of customers to sell to. eBay and Amazon are popular …

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Building a confident brand on social media

According to Marty Neumeier, A brand is a person’s gut feeling about a product, service or organisation. And using social media to build a gut feeling about your brand in today’s day and age is an absolutely nifty idea. Social media, as a platform is highly interactive. Organisations can connect with their audience, gain insights …

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Growing your Fashion E-commerce business

In today’s day and age with digital innovation, rising globalization and consumer spending habits have catapulted the fashion industry into the midst of seismic shifts.  In the past few years, the online fashion retail industry has received a lot of investment because investors see good returns at the end of the day. If you have an …

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Data Visualisation

Data Visualization – A wise investment for the future of your business

For centuries, people have used pictures to understand different types of data. With advances in technology, computers made it possible to process huge chunks of data within seconds. This made visualization of data all the more necessary. Today, data visualization has developed into a blend of science and art, set to transform the corporate landscape. …

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Tips for Success in Mobile Marketing

Today, the world has become a global village. A vast majority of consumers constantly use their mobile phones for logging into their social media sites, shopping, making payments etc. The PayPal m-commerce trends index shows that the younger shoppers – the Gen Y and Gen Z prefer to shop online using their mobiles rather than …

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WHAT ARE BLOCKCHAINS AND HOW TO USE THEM

What are blockchains and how to use them?

Blockchain and cryptocurrencies are the latest buzzwords in the tech and investment worlds. They have been getting a lot of attention due to their industry-disrupting capabilities. Blockchain may have gained popularity as the technology that provides infrastructure for Bitcoin. Ever since Satoshi Nakamoto published this invention called Bitcoin in 2009, it has gone through numerous …

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How to transform your business

According to Charles Darwin, if an organism does not adapt to the changing environment, it is likely to get extinct. The same theory applies to businesses today. They too should evolve. Today’s business scenario can be compared to a football match with constantly moving goalposts. You cannot predict in which direction you’ll have to kick …

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How to turn your employees into Brand Champions

Consider this – people are ready to pay something around $4 for a coffee from Starbucks when they can get a coffee for $1 from the cafe two stores down the road! How is it that Starbucks charges such a premium price and still have millions of customers? Just one word – branding. Starbucks is …

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