Brand Identity

Blog Image: Turn Employees into Brand Champions

How to turn your employees into Brand Champions

Consider this – people are ready to pay something around $4 for a coffee from Starbucks when they can get a coffee for $1 from the cafe two stores down the road! How is it that Starbucks charges such a premium price and still have millions of customers? Just one word – branding. Starbucks is …

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How to develop a Content Marketing Strategy

Every brand is aware of the importance of content in their marketing strategy. Producing consistent and engaging content is the key to website traffic. However, just writing a few blog posts and sharing links on social media will not help to bring in leads or promote website traffic. This is where a proper content marketing …

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Brand Building in the Digital World

Today technology is moving ahead by leaps and bounds. The thing that is an innovation today, may be commonplace tomorrow. A normal internet user gets bombarded with tons of information and various names every day. So, it’s easier to forget the one thing that matters – the brand. So focusing on brand building rather than …

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