Today voice assistants like Siri, Google Home and Alexa have become commonplace. Their convenient help has become indispensable to many consumers. The technology behind voice assistants and the compact devices that house them has improved drastically. By the year 2020 around 30% of browsing sessions will take place with voice activated technology. Today you can talk to your microwave and it will do as you say. Amazon recently announced about 10 devices using Alexa – it’s voice assistant. If you think that Amazon is obsessed with Alexa, then you need to know that other tech giants are also ramping up their voice assistant powered gadget line-up. These include Google, Microsoft, Facebook, Apple etc. Thus we can say that voice interfaces have adopted faster than any other technology in history. This change in consumer behaviour has affected all businesses alike. From retailers to SEO companies to e-commerce sites all of them would have to tailor their web presence to the rise of voice technology.
Businesses like restaurants and retail stores can improve their online presence by taking full advantage of voice search. They will have ample opportunities to connect with potential customers.Marketers should understand the nuances of voice search to help searchers find exactly what they are looking for. Then they can provide relevant information to audiences and identify target customers. Following are some simple steps that you can take to implement voice search in your SEO techniques:
Marketers should note that voice search must be approached uniquely. A user will not say to his/her voice assistant – “best restaurant in town”, but will instead use a more natural language “Alexa, find me the best restaurant in town”. Thus flooding your content with keywords is a vital error in voice search. Using applicable phrases and keywords that flow naturally within your content will boost voice search results.
Google has already acknowledged that page speed is an important factor in determining the search ranking of a website. You can boost page speeds by using simple techniques like simplifying web design, optimizing images and enabling page caching.
The more your products/services are shared on social media, the more your web pages would jump to the top of voice searches. Adopting strategies to improve your ‘share ability’ on social media platforms would also help to improve the website’s SEO ranking w.r.t voice search.
Voice search is characterized by long-tailed keywords. Long-tailed keywords are nothing but keywords that are longer and less common than short keywords. For eg: “Buy jeans” would be a short keyword. Whereas “buy black boot cut jeans with tassels” would be a long-tail version. Since the long-tail version is more specific than the generic shorter version, there is less competition surrounding it. Long-tail keywords are an indispensable part of voice search. This is because when people talk, they use longer keywords than when they text. So as marketers, you need to pay special attention to long-tail keywords to prepare for voice search.
Understanding your customer is critical to success in your business. You need to know who is going to buy from you and what do they want. The more attention you give to your customer’s details, the more you’ll be able to cater to their needs. Understanding the people behind the microphones is the best way to prepare your website for voice searchers.
Voice search is capable of converting speech to text with accuracy. Rather than viewing this trend as a threat, you can leverage it to create a realistic user experience. It is important to keep testing and refining strategies that meet current demands.