A website is a critical part of all businesses. Before deciding to make an actual purchase, customers often visit the website to check out what the company has to offer. So your website has to create a good impression of your brand within a few milliseconds. A good website should be easy-to-use and effectively drive conversions.
Conversion optimization and SEO go hand in hand. You cannot run your business if hordes of customers visit your site but don’t convert. Similarly, if you have a killer conversion strategy but don’t have enough traffic, your strategy is of no use. You should find the correct balance between both conversion optimization and SEO. Regardless of the type of business, organic search is an important means of gaining new customers. Following are some conversion optimization techniques to get you going in the right direction.
1) Looks do matter:
Believe it or not, people do judge a book by its cover. The look and feel of your website will determine whether your website’s visitors would hang around for some time or just give up and move on to another site. Human beings are visual. So your website has to be visually intriguing and should direct potential customers to other parts of your business or even better – make a purchase. You can try to find opportunities for improvement in the navigation menu, content, typography, CTAs etc. You can keep a tab on the bounce rate and try to improve it.
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2) Limit your scope:
Pages that are most efficient in answering a search query land up on the first page of search results. So you need to make sure that your website provides immediate answers. Optimizing your pages to address a broad audience is a mistake that most companies end up making. This will not only result in poor user experience but also makes your audience actually dig a lot for the information they need.
First, you need to work on the structure of your website. Organizing your website into silos gives it a well-defined architecture. Next, you should ensure that your content is highly focused. Use clear header hierarchies with strong calls-to-action that speak to specific readers. This will have a great effect on your organic conversion rate.
3) Say goodbye to Flash:
Does your website still heavily rely on Flash? Well, then there’s news for you! Flash player is almost dead and if you’ve not moved on, you’ll have to pay the price. For one thing Flash is not fully compatible with mobiles and tablets. Search engines cannot crawl Flash elements in your website. Most of the modern web developers despise it. So it’s better to ditch Flash elements altogether which will improve your overall optimization. HTML5 is the best alternative to Flash as it is developer friendly and enables users to access video and audio content from all devices.
4) Content counts:
Ultimately, content is the most important part of your website that can promote conversions. Your content should encourage a purchase or conversion. There are a few ways to do just that. Write for human readers and not search engines. Overloading your content with keywords can put your readers off. Use emotion and urgency to motivate your readers. Take advantage of the increasingly socially-conscious online world as FOMO (Fear of missing out) and FOLO (fear of losing out) are incredibly powerful marketing tools. Be clear and concise making it easier for the readers to absorb the information. Close with the right and strategically placed CTAs to influence your readers’ decisions.
5) Continuous testing:
Analyze your search engine rankings to determine the effectiveness of your strategies and individual assessment of keyword performance. Google Analytics will help you to identify the areas of your conversion funnel that might need the most attention.
It is necessary to continuously monitor and add website content to improve search engine rankings. Blogging regularly helps you to add new content and keep up with the search engine rankings.
The bottom line is, you have to make life easier for your customers. Improving your SEO and conversion rates are complementary to each other which help to build an audience. Once you’ve laid the red carpet for your website, start welcoming your visitors and find what can differentiate you from your competitors.
How do you optimize your website for conversions? Do you have any other tried and tested methods to share? Do let us know! Need help for optimizing your website? We, at “Save the Robots” are the best web development company in Adelaide who focus on conversions. Contact us and get the best deals.