Consider this – people are ready to pay something around $4 for a coffee from Starbucks when they can get a coffee for $1 from the cafe two stores down the road! How is it that Starbucks charges such a premium price and still have millions of customers? Just one word – branding. Starbucks is …
“Trust is the lubrication that makes it possible for organizations to work” – Warren Bennis You may be in the e-commerce business or you may be selling software. Whatever industry you are in, there are some unmeasurable traits in business that are unequalled. These unmeasurable traits are the ones that bring heart and soul to …
Trust: A Valuable and Rare commodity in Business Read More »
The internet offers businesses loads of opportunities to reach a broader customer base, connect with international suppliers and even save costs. However, the online world also makes you vulnerable to scams and security risks. These days, it seems that we’re hearing a lot about data theft, malware and ransomware. Every other day you hear about …
How to protect your Business from Digital Threats Read More »
Digital marketing is an arena where taking risks and going for the new may either pay off brilliantly, or fail miserably. When taking new steps into the unknown, it is best to look at what the giants before you came up with. Here are a few examples of new campaigns launched by flagship corporations: McDonald’s: …
Insane digital marketing strategies by huge corporations Read More »
In today’s fast paced world, where product ranges are broad and attention spans are narrow, it can be difficult to garner traffic towards you. However, nothing is impossible with a few well thought out techniques and properly executed plans. It is important to understand though, that no matter how well we plan, nothing can guarantee …
5 digital marketing strategies that actually work Read More »
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