Sinu Johnson

Sinu has good grasp on the trending topics and has a good flair with words to create quality content for our clients. Prior to joining Save the Robots Sinu has been working with a leading power utility organisation in their marketing department and was responsible for high-value customer acquisition. In addition, she has experience in project coordination and management.

A guide to voice search and how to prepare for it

Today voice assistants like Siri, Google Home and Alexa have become commonplace. Their convenient help has become indispensable to many consumers. The technology behind voice assistants and the compact devices that house them has improved drastically. By the year 2020 around 30% of browsing sessions will take place with voice activated technology. Today you can …

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Google Offers a New Way to Pay for Display Ads

Google Ads is now giving advertisers the option to pay for conversions when using display campaigns. Paying for conversions, rather than clicks, means advertisers only pay when someone converts after clicking the ad. When using pay for conversions, Google says advertisers will never pay above their target cost per action (CPA). Brent Besson, Product Manager …

Google Offers a New Way to Pay for Display Ads Read More »

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