Sinu Johnson

Sinu has good grasp on the trending topics and has a good flair with words to create quality content for our clients. Prior to joining Save the Robots Sinu has been working with a leading power utility organisation in their marketing department and was responsible for high-value customer acquisition. In addition, she has experience in project coordination and management.

How do online marketplaces work

An online marketplace connects a buyer and seller through a distributor’s website or application. Online marketplaces act as digital middlemen, bringing together buyers and sellers to efficiently conduct transactions. Buyers get a choice in what they would like to buy and sellers get a variety of customers to sell to. eBay and Amazon are popular …

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How to position your brand with the right marketing (Branding)

Digital marketers have realized time and again that Millenials are shrewd consumers. They evaluate the value and authenticity of your brand before committing to make a purchase. In today’s age of “choice overload”, grabbing the attention of your target customers is crucial. For that, your brand has to represent your company’s values that resonate with …

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How to improve your direct marketing campaign

Have you been thinking of revamping your marketing strategy? Do you want to adopt a strategy that can take your solutions to those who need them the most without breaking the bank? Enter – Direct Marketing. Direct Marketing is a time tested method that can increase your revenue and generate more customers. As they say, …

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Google EAT Guidelines

Google’s E-A-T guidelines: How to develop healthy E-A-Ting habits

For the past few months, the market is abuzz with the acronym: E-A-T. This term has been around for quite some time now. But, ever since Google released a major algorithm update on 1st August 2018, E-A-T has gained much more significance. Following this major algorithm update, several websites related to health and wellness had …

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How to create a personalized digital marketing strategy

How to create a personalized digital marketing strategy

A few years ago, personalization meant the local greengrocer knew your name or even better kept the best veggies aside for you. In today’s ‘always switched-on’ digital age, personalization gets a bit more complicated.  We are all part of the “Me Culture” and everything that is digital around us aims to give us a personalized …

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Data Visualisation

Data Visualization – A wise investment for the future of your business

For centuries, people have used pictures to understand different types of data. With advances in technology, computers made it possible to process huge chunks of data within seconds. This made visualization of data all the more necessary. Today, data visualization has developed into a blend of science and art, set to transform the corporate landscape. …

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Tips for Success in Mobile Marketing

Today, the world has become a global village. A vast majority of consumers constantly use their mobile phones for logging into their social media sites, shopping, making payments etc. The PayPal m-commerce trends index shows that the younger shoppers – the Gen Y and Gen Z prefer to shop online using their mobiles rather than …

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How to optimize your Website for Conversions

A website is a critical part of all businesses. Before deciding to make an actual purchase, customers often visit the website to check out what the company has to offer. So your website has to create a good impression of your brand within a few milliseconds. A good website should be easy-to-use and effectively drive …

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Engaging Generation Z: Marketing to a New Brand of Consumer

Do you have a 16-year-old kid who’s glued to his/her smartphone so much that it irritates you to no end? Well, you know that it’s of no use chewing his brain, trying to get him/her ‘do better stuff’ as you call it. According to Forbes, Gen Z (children born after 1995) is even more addicted …

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