Month: June 2019

WHAT ARE BLOCKCHAINS AND HOW TO USE THEM

What are blockchains and how to use them?

Blockchain and cryptocurrencies are the latest buzzwords in the tech and investment worlds. They have been getting a lot of attention due to their industry-disrupting capabilities. Blockchain may have gained popularity as the technology that provides infrastructure for Bitcoin. Ever since Satoshi Nakamoto published this invention called Bitcoin in 2009, it has gone through numerous …

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Blog Post Image:How to Transform your Business

How to transform your business

According to Charles Darwin, if an organism does not adapt to the changing environment, it is likely to get extinct. The same theory applies to businesses today. They too should evolve. Today’s business scenario can be compared to a football match with constantly moving goalposts. You cannot predict in which direction you’ll have to kick …

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Blog Image: Turn Employees into Brand Champions

How to turn your employees into Brand Champions

Consider this – people are ready to pay something around $4 for a coffee from Starbucks when they can get a coffee for $1 from the cafe two stores down the road! How is it that Starbucks charges such a premium price and still have millions of customers? Just one word – branding. Starbucks is …

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Blog Post Image: Trust

Trust: A Valuable and Rare commodity in Business

“Trust is the lubrication that makes it possible for organizations to work” – Warren Bennis You may be in the e-commerce business or you may be selling software. Whatever industry you are in, there are some unmeasurable traits in business that are unequalled. These unmeasurable traits are the ones that bring heart and soul to …

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How to protect your Business from Digital Threats

The internet offers businesses loads of opportunities to reach a broader customer base, connect with international suppliers and even save costs. However, the online world also makes you vulnerable to scams and security risks. These days, it seems that we’re hearing a lot about data theft, malware and ransomware. Every other day you hear about …

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Insane digital marketing strategies by huge corporations

Digital marketing is an arena where taking risks and going for the new may either pay off brilliantly, or fail miserably. When taking new steps into the unknown, it is best to look at what the giants before you came up with. Here are a few examples of new campaigns launched by flagship corporations: McDonald’s: …

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5 digital marketing strategies that actually work

In today’s fast paced world, where product ranges are broad and attention spans are narrow, it can be difficult to garner traffic towards you. However, nothing is impossible with a few well thought out techniques and properly executed plans. It is important to understand though, that no matter how well we plan, nothing can guarantee …

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