Month: April 2019

How to develop a Content Marketing Strategy

Every brand is aware of the importance of content in their marketing strategy. Producing consistent and engaging content is the key to website traffic. However, just writing a few blog posts and sharing links on social media will not help to bring in leads or promote website traffic. This is where a proper content marketing …

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Knowing your Customer – The Best Marketing Strategy

Often, it so happens that your team is preoccupied with developing products/services and establishing a web presence that you tend to lose sight of the main asset of your company i.e your customer. Your marketing strategies and campaigns would be wasted if your audience does not connect with them. You need to dig deeper and …

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