Year: 2019

How do online marketplaces work

An online marketplace connects a buyer and seller through a distributor’s website or application. Online marketplaces act as digital middlemen, bringing together buyers and sellers to efficiently conduct transactions. Buyers get a choice in what they would like to buy and sellers get a variety of customers to sell to. eBay and Amazon are popular …

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How to position your brand with the right marketing (Branding)

Digital marketers have realized time and again that Millenials are shrewd consumers. They evaluate the value and authenticity of your brand before committing to make a purchase. In today’s age of “choice overload”, grabbing the attention of your target customers is crucial. For that, your brand has to represent your company’s values that resonate with …

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How to improve your direct marketing campaign

Have you been thinking of revamping your marketing strategy? Do you want to adopt a strategy that can take your solutions to those who need them the most without breaking the bank? Enter – Direct Marketing. Direct Marketing is a time tested method that can increase your revenue and generate more customers. As they say, …

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Building a confident brand on social media

According to Marty Neumeier, A brand is a person’s gut feeling about a product, service or organisation. And using social media to build a gut feeling about your brand in today’s day and age is an absolutely nifty idea. Social media, as a platform is highly interactive. Organisations can connect with their audience, gain insights …

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Growing your Fashion E-commerce business

In today’s day and age with digital innovation, rising globalization and consumer spending habits have catapulted the fashion industry into the midst of seismic shifts.  In the past few years, the online fashion retail industry has received a lot of investment because investors see good returns at the end of the day. If you have an …

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Google EAT Guidelines

Google’s E-A-T guidelines: How to develop healthy E-A-Ting habits

For the past few months, the market is abuzz with the acronym: E-A-T. This term has been around for quite some time now. But, ever since Google released a major algorithm update on 1st August 2018, E-A-T has gained much more significance. Following this major algorithm update, several websites related to health and wellness had …

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Cloud Computing - How to prepare for the big move

Cloud Computing – How to prepare for the big move

Gone are the days when you had to email files to yourself to work from home or from your cab while travelling. Today, cloud services are growing rapidly. Enterprise customers have shed their initial inhibitions regarding cloud computing and have started using cloud environments for a wide range of applications. More customers are buying and …

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How to create a personalized digital marketing strategy

How to create a personalized digital marketing strategy

A few years ago, personalization meant the local greengrocer knew your name or even better kept the best veggies aside for you. In today’s ‘always switched-on’ digital age, personalization gets a bit more complicated.  We are all part of the “Me Culture” and everything that is digital around us aims to give us a personalized …

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Innovative Marketing Ideas to Grow Your Business

Innovative Marketing Ideas To Grow Your Business

Marketing ultimately comes down to visibility. It doesn’t matter how compelling your products are. If customers don’t know about your business, it may as well not exist. Traditional methods of advertising like media placements in the local paper and radio can certainly work. But relying solely on these channels means missing out on other valuable …

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Data Visualisation

Data Visualization – A wise investment for the future of your business

For centuries, people have used pictures to understand different types of data. With advances in technology, computers made it possible to process huge chunks of data within seconds. This made visualization of data all the more necessary. Today, data visualization has developed into a blend of science and art, set to transform the corporate landscape. …

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